Worship is really about the call and response for connection. In the process of worshipping God, what you are doing is establishing a connection through song or dance or prayer. What people may not recognize is that in that process, they are letting go of seeing God as an “all-powerful being.” What they are doing when they are worshipping is having a one-to-one chat, a heart-to-heart about “what’s going on with me, what’s going on with you, what’s going on with the world.” During the process of worship, you ignore the sense of separation that you may feel in the other times of your life. The process of worshipping is the process of connecting.
— Dori Tunstall, design anthropologist, as quoted by Debbie Millman in Brand Thinking and Other Noble Pursuits