James Shelley

The pursuit of fame thus beckons us into a futile and vicious cycle: the desire for "well-knownness" saps the worth, value, and meaning out of every other activity in life. Everything we do, everywhere we go, everything we think, everything we create—and, yes, even everything we eat—all become fodder for strategically enhancing our name recognition. The more of us who practice and preach this cultural ideal of fame, the more entrenched the dogma becomes, as the overinflated currency of our "personal brands" dwindles into bankruptcy.

The tragedy is not how often we fail to commodify our existence for some ephemeral, self-validating sense of popularity—the tragedy is how many of us succeed in doing so.

James Shelley