print aesthetics

Neil Gaiman granted an interview to Daniel D'Addario at Salon in 2014. This arrested my attention:

I’m loving the fact that part of the unexpected consequences of things likes Kindles and Nook is books are getting more beautiful.

Not all of them, but lots of them. You walk into a bookshop and you go this has French flaps, this has deckle edges. I looked at the Spanish edition and the Swedish edition of my book The Ocean at the End of the Lane, and they were both amazing. People had put ideas into them. What’s happening now is that the content is not the object. So if you’re giving somebody a reason to buy the object, one of the reasons is it’s beautiful.

When I was handed a prototype Kindle in 2007, I didn’t hold it going, Seven years from now, books are going to be more beautiful.